Quutio is a startup investment firm empowering Founders shape tomorrow through meaningful tech and culture initiatives. At its core it unites a network of makers and fosters synergies & knowledge exchange between the individual companies - we provide a launchpad of funds & access to group contacts so your ideas can thrive
Quutio itself is as ever-growing as the companies it invests in - an ambitious organisation deserving of equally ambitious branding. As we defined the culture & tech theme early on, it was clear that we’d rather be memorable than safe.
Quutio is in need of a lean brand identity & basic web design - both developed in a systematic way, ready to grow together with the companies communication
// Core Graphic Identity System
// Brand Tone of Voice & Essential Communication
// One Page Lander Web Design
// Printed Matter, Presentation Template
Late 20s early 30s Tech-savvy Startup Founder with an idea in his pocket searching for funding to kickstart change & challenge the norm. The brand has to inspire & not alienate with a bigwig finance look, yet be refined enough to be trustworthy
Early on we agreed that the North Star guiding Quutio decisions is its investment strategy - it's an integral part of the companies vision and should be reflected in the brand. Rather than focusing on a particular industry, Quutio makes bold strategic plays on emerging trends that could shape our daily tech consumption habits of tomorrow - a sound approach from its Founder with extensive digital marketing & biz dev experience.
Investment into early stage startups operating at the intersection of culture & tech became one of the fundamental insights from the get go
Currently the portfolio is focused on privacy, startup performance marketing, legal micro-SAAS, heavy music live streaming & developing live streaming solutions, influencer marketing and ways these Founders can share knowledge and solutions to propel growth of the group
The startup flight is treacherous - don’t step out there alone
We live in exciting times - introduction of web3 concept has the world seriously discussing Matrix-like immersive digital worlds, artificial intelligence is drawing graphics, writing novels & appearing on our TV screens masquerading as the president
UFOs are discussed on the news and the internet is waiting for the first alien to emerge from hiding. US has launched a Space Force in all earnest and has started plotting scenarios for protecting their galactic conquest
The Startup Makers have long been captivated by space - we say a certain company will “go to the moon”, nine out of ten developers/designers have a favorite Jedi, it’s not uncommon to see NASA & SpaceX live streams replace office workday radio
In certain sense it makes sense - building a rocket and stepping into the unknown requires the kind of combination of balls, dedication & imagination that upstarts strive for
To fit with the startup space-org inspired theme, we were after a display font with a slight sci-fi flair. For our display font we went with Panchang Variable from Indian Type Foundry - a modern sans-serif oozing techno vibes with it’s low cap height, geometric & slightly extended letterforms.
Paired with paragraphs set in Satoshi Variable - a grotesk sans serif that’s easy to read yet has some character. Subheads in Roboto Mono, captions More Perfect DOS VGA - both providing more modern tech reference. Mono fonts are used in code editing software & MP DOS VGA is a modernised version of the nostalgic pixelated font familiar to anyone cranking up a Windows computer circa 1998.
The combo of variable fonts along with supporting fonts from tech universe opens doors for kinetic type experiments and space dashboard inspired graphics, all while using a branded font system.
The color palette is based on some light tech nostalgia - instead of looking at waterfalls and sunsets, we seek the colors that have defined early computing & sci fi in popular culture
The punchy neon blue / azure combo is the color of early DOS and a plethora of early tech screens while the black & neon green combo has captured the imagination as the look of futuristic tech arguably cemented in the public eye with a single movie franchise.I
t’s 2022 - Matrix has made a comeback and is using virtual actors to keep them forever young, Bomfunk MCs and Numetal are cool again in some weird ironic/not so ironic way and what used to be science fiction is becoming (virtual)reality with the advent of web3.
And it’s largely the startups that get to shape this new territory. We feel that the use of color can further marry the concept of “intersection of culture & tech”. Does art imitate life or does life imitate art?
The ambitious journey of discovery, giving your best and stepping into the unknown against all odds
The underlying systems and data that guide our journey - we’re ambitious tinkerers leaving nothing to pure chance alone
We seek to create solutions that improve quality of life for everyone Globally - it’s a journey full of moral dilemmas & we hold past lessons close to our heart
Diamonds are formed under pressure. So are some of the most influential ideas - a nod to the endless search for solutions and growth
We often discuss rather complex topics of online trends, sociology & Global economy - in these cases we’re not afraid of branded abstraction rather than happy stock photo people in board rooms
We challenge the conventional and can express that in typography as well - we use motion design to extend the out of the box futuristic face of the brand. Since we use variable fonts, that enables us to build interactive experiences based on similar principles later down the road.
Brand system tests in application & project output - always important to look a couple of steps ahead so we can produce a coherent look as the business and its needs grow
