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ThirtySquare – why & how we set off to make a remote agency for startups

Oh hello there, I’m Eriks and I like making things. Sooner or later that resulted in a design career, later that brought me together with some startup folk & finally here we are - birth of remote agency ThirtySquare.

🔮 Solid remote teams

Guess here’s a good point to elaborate on the remote part. Short answer - it’s 2022. Many have discovered the advantages of new ways of working. Probably, no other industry has been affected more than all the startup creative & IT folk. Sure opinions differ, but if the endless LinkedIn emoji surveys can be used as some data, I’d say that most still sway towards hybrid work at the very minimum. If you prefer your data emoji-free,  maybe Airbnb’s new work and live anywhere policy can lend some more heft to the argument. Futurists can even entertain the idea of a meta-office fully kitted with part-digital staff some years down the line.

Some appreciate the time savings, some can focus better, others value location independence. Whatever the reason, it’s clear that a large swath of creatives are moving to self-employed or making their small companies. The creator economy is here to stay.

👨‍🎨 The power of creator networks

Still we can’t one-man-band everything. Pretty soon banding up for larger projects becomes the logical way to unlock more. More complex and impressive projects, more contacts, more learning, more meaningful growth. Thirtysquare aims to make permanent remote teams in three areas of growth: Brand & Product, Advertising & Web3 Lab. Browse around for the specifics but the short version is this - we’ll develop processes, tech & project management setup for specific areas of growth. Also, just purely humanly we don’t think going remote means just moving your desk closer to the bed and cranking up soundofcolleagues.com and calling it a day. We will focus on what it means to build international teams and take care to allow for a sense of colleagues in a remote world - we are firm believers that it’s ongoing collaboration that boosts maximum creativity. By keeping the teams specialised & focused on the growth timeline we will also plan for expanding skills and combining them to make outstanding experiences from a tight-knit lean team.

It's my firm belief that most of us don't need mentors - we need a study group. To be truly creative, you have to be okay with looking like a fool every now and then. That will only happen in a group you can trust. Constructive feedback from other peers speaking the same language can also be an issue over time, since most early startups usually have one designer in house.

There's also just purely economical strength in numbers. Worthwhile technical design or development course prices, conferences, assets, licenses, SAAS products etc. can get pricey. Most of this stuff is still priced for enterprise, digital nomad folk not so much. I could go on. We will continuously look for opportunities that uniting in a group allow in terms of slimming operation costs for each of us individually & as a team.

💯 Built on in-house startup success

Expert collaboration makes startups flourish. Business in itself is a creative endeavour with immense energy pushing the daily grind forward & we are here to amplify your success. Before this, I've had the good luck to witness the founders' journey in action and provide Design support both for marketing and creating brands that resonate with audiences and generate real world traction. At the end of day, fast-paced businesses face similar pain points when it comes to Design.

That is the sole reason why we tailor our services package with startups in mind. We’re here for you and your success and will consult on the most efficient ways to get a brand up and running on all channels in the modern media landscape, all based on solid strategy and roadmap. Design not only has tremendous return on investment, it also helps align whole organisations under clear goals and brings clarity to your business model. What Entrepreneurs and Designers have in common is learning by doing, and we take utmost care to make you a part of the process. Design arguably has one of the highest return on investment for most businesses out there, yet it can also be a marvellous waste of time if mismanaged. So let us help you unlock the business tool that has had the most impact on business since the invention of the electronic spreadsheet!

We can also immediately remove the burden of planning and executing complex Design projects, which often falls on the shoulders of founders. Clarity and vision in organising these is crucial for saving time & money. We have a wide toolset under our belts to make & pitch your idea e.g. making an app prototype & pitch deck can get you very far. ThirtySquare has a built-in plan for continuous growth in the three areas we’re specialised in, and you can rely on us to advise on the latest solutions and trends. We’re a team of self-starters and doers and by working with us you support our in-house projects that result in even more value and learning we use for our clients. It’s a win-win!

✏️ For the love of the game

At the end of the day we’re a bunch of tech geeks & we will share our experiences and solutions with the community. We will focus on content around creative business and go beyond the visuals, we will dive into the strategy behind our decisions and will speculate on the future developments that both Designers and Founders can be excited for. All based on our practical experience. Even now on the day of the launch I cannot wait to share some essential creative strategy & biz books that serve as a backbone for our vision over @30_square visual playground 🎪

Thirty square is the physical size of the studio that was used to set this into motion - we live in an era where office location & size matters increasingly less. We would rather have these 30 square pods all over the Globe than one shiny glass office building. So help us help you - let's work on making something cool & share with the World. Have a browse around and shoot us a message, always up to connect. To new beginnings!

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