AI-Ready Brand Sprint
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Positioning, identity, and a website built to convert — designed with your ads, pitches, and whatever's next in mind. Done in a month, for a fixed price.
15-min call, no pitch — just your scope and a number.
AI turned "get something online" into a twenty-euro problem. That part's genuinely solved. What's left is everything it can't do for you:
AI gives you the average of what it's seen — built for no one in particular.
Credits add up with every regenerated draft, ten homepages at a time.
Hours picking between drafts instead of hours on sales calls.
No real system behind it, so every new page starts from zero again.
Someone who's done the work gives you the angle that actually fits — the thing you couldn't see because you were standing inside it. A sprint builds the base right, once. After that, new pages ship in hours, on-brand automatically.
More revenue growth at design-led companies over five years.
Design gets treated as a growth lever here, not a coat of paint applied at the end.
The Business Value of Design
Design-driven companies outperformed the S&P 500 by this much over ten years.
The compounding comes from a system that holds, not one good-looking launch.
How long you have before a visitor decides whether to stay.
Which is why positioning gets settled before a single screen is designed.
Nielsen Norman Group
Revenue lift reported from consistent brand presentation.
Consistency is a documented rule, not a thing you remember to do each time.
With Demand Metric
Merriam-Webster's 2025 Word of the Year — low-effort AI-generated content.
Reported
New sites launched per day on a single AI website builder.
Reported
Trust a brand less once they spot obvious AI content. Only 7% trust it more.
Reported · 2026
Of US consumers would rather buy from a brand that skips generative AI in customer-facing content.
Reported · via Klaviyo
The tools that make it easy to launch are the same tools making everyone's launch look the same.
Positioning without a brand is invisible. A brand without a system falls apart the moment someone else touches it. A system without a live site is just a PDF nobody opens. That's why you get all four, together.
A clear answer to what you do and why it matters, in language your customers use — not startup-speak. Messaging framework, one-liner, full page copy.
Discovery, a competitor scan, three human-crafted directions, one refined identity. Stop guessing what to do every time you need a new visual.
The rules that keep everything on-brand after we ship — color, type, components, voice, written down once instead of re-decided every time. Machine-readable too, so whatever you or your AI tools build next still looks like you.
Live, on-brand, converting. Proof the whole system holds up in production, not just in a Figma file.
Most "design systems" are a logo and two colors, frozen in a PDF nobody opens again. What you get is a living brand guide — it keeps working after launch, updated as the brand grows, readable by your team and by your AI tools.
The whole scale: text, backgrounds, hover states, errors, checked for contrast.
Headline, subhead, body, caption, each with a defined size and weight.
How a button behaves, not just how it looks in one screenshot.
A consistent rhythm, defined once.
So the copy sounds like you even when someone else writes it.
A spec your AI tools can read, so output comes out on-brand without you steering every prompt.
Looks right on desktop — there was never a responsive rule, just one layout that happened to fit.
Spacing was never documented, just "whatever felt right" that day.
Someone else makes something and it doesn't match — none of it was written down anywhere.
Technically correct and clearly not yours — there's no file telling the tools what "on-brand" means.
A system doesn't need to be complicated. It needs to be complete.
The sprint also covers your core pages already — homepage, pricing, whatever matters most for your business. The system means you can extend it yourself from here, not that you're starting from a blank kit.
Theo went from a site full of text, purple gradients, and process diagrams to a full visual language — one that gets customers excited to try the product.
Since then: Theo closed its funding round and won TechChill's 50 Founders pitch battle.
WatchBuilt's site was a Wix template — stock construction photos, walls of text, nothing that hinted at the patented BIM scanning tech underneath. Four weeks later: a visual language as ambitious as the technology itself, sharp enough to get people excited, not just informed.
Since then: WatchBuilt won the EIT Jumpstarter award and was accepted into the Commercialization Reactor deep-tech accelerator.
Raynmaker had a good foundation, but the site read like an AI whitepaper — dense, hard to picture in an actual business. Working with their in-house brand manager, we grounded the system in real scenes: how the product actually shows up in a client's day. Pages, illustration, video and static ads — all on the same system.
No handoff between a strategist, a designer, and a developer — just you and me, working directly from week one to week four. Fewer people, fewer translation errors, faster decisions.
Checkpoint — a Loom walkthrough with the context, plus the Figma files to comment on in your own time. A call if it needs one; it usually doesn't. Three of them; everything between is work in progress.
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The timeline above is what happens inside the sprint. This is how we work together while it runs.
Fifteen minutes to hear what you're building and where the brand is getting in the way. You leave with a scope and a fixed number — no pitch, no obligation.
Once the scope is agreed, research and positioning come first. Nothing gets designed before we've settled what it's for — that's what the first checkpoint is.
You see the work as it lands, with Loom walkthroughs for the reasoning behind it. Comment where it matters and it folds into the next round — async-first, so your calendar stays yours.
Trello to track what's in flight, Slack for anything quick, Loom to walk through the decisions — so progress never waits on finding a slot in two calendars.
The stack keeps shifting. Knowing which tool earns the job doesn't. The goal stays the same: make design suck less and move your business forward.
Hey, I'm Ēriks. I've spent 8+ years as a staff designer inside European fintech and SaaS startups — usually the first or second designer on the team, so I know the pace and the pressure firsthand. The last 4 were spent working one-on-one with founders on this exact problem: brand, positioning, systems that hold up. Now I'm building the AI-ready layer on top of it.
The words-and-visuals combo isn't an accident — English language and communication in Riga, multimedia design and communication in Denmark, a stretch as a copywriter in between. I combine both: writing and positioning that flow, design that makes it land.
That's the whole service now. No account manager relaying your brief to someone else, no junior handling the "small stuff" while a senior signs off from a distance. You brief me, I scope it, I build it, I ship it.
When you're operating on the maker's schedule, meetings are a disaster.
Here's what Founders say about it
The brand, the system, the site — built once, fixed price, fixed end date.
Whatever comes next — new pages, ad creative, product videos, social content — built on the same system, the same brand, without starting over each time.
A logo isn't a brand. If it doesn't hold up across your deck, your site, and your investor materials, we build the system around it or start fresh — that gets sorted on the call.
The builder solves output. It doesn't solve judgment, positioning, or knowing which draft is actually yours. This sprint solves the part the builder can't.
You get three distinct directions in weeks 2-3, not one take-it-or-leave-it option. Revisions are built into the scope.
A senior designer is a six-figure commitment once you add salary and benefits, and early on you rarely have enough work to justify it. This gets you senior-level thinking for a fixed price, no idle time paid for.
No pitch — you describe the scope, you leave with a number and a date.
15-min call, no pitch — just your scope and a number.
